Econatura is dedicated to the manufacture and commercialisation of artificial turf and complements for surfacing.

Econatura was born as a family company in Murcia 15 years ago. There was a lack of artificial grass installation and supply offer in the area. So, after observing how difficult it was to find a company which could provide them with this service for their own home, they decided that it was a good opportunity, a business opportunity.

Why artificial turf? Here it appears one of the pillar on which Econatura is built: caring for the environment. In a country, and especially in a region, where need and scarcity of water are two well- known rules, artificial turf emerges as a much more respectful option than natural grass, thanks to its more than 20 years of durability and its low maintenance requirements.

Since its inception, Econatura has always been governed by a very basic principle: by doing things in the proper way. Ina highly capitalized and money-ruled world, where monetary and personal interest always takes precedence over everything else, Econatura has preferred and continues to prefer to grow consciously. That is why we are still based in Murcia, in order to attract and consolidate the talent that we know exists in this region, and to contribute to its growth, collaborating with Murcian and national suppliers and distributors. It won’t be long before we move to our new facilities, as for some years now we have been experiencing a notorious growth that has made it necessary to expand the infrastructure, new premises that will allow us to offer the best service to both customers and suppliers, as well as, of course, to our employees, who dedicate so many hours to this project. But once again, we are moving “just across the street”; we want to grow and we want Murcia and Murcian companies to grow with us.

Our added values? Proximity and availability. Econatura is made up of a very human team, who likes to trat everyone who shows interest in getting to know us on a one-to-one basis. That is why we continuously monitor commercial relations, analyse purchasing trends and consumer bahaviour… Materially, one of the advantages offered by our company is the availability of stock. So far, we can boast a very accurate purchasing and sales forecast, which allows us to supply all our customers, both regular and newcomers, in the shortest time, with no delays.

Thanks to this way of working, Econatura has quickly positioned itself as a regional benchmark in the sector. But Econatura team is ambitious, and for some years now it has been opening lines throughout Spain, as well as in the rest of the world, where the Econatura name is increasingly gaining strength and presence. To this end, new human assets are being incorporated into the team that bring a very high value to the organization: specialized labour force, international profiles, strong commercial profiles, advertising and marketing specialists… all of them have something in common: essence and dedication. Thus, the growth that the company had been experiencing naturally has been multiplied considerable, reaching quotas of results at a dizzying speed.

It is worth highlighting our latest major project: FOREST range, a 100% recyclable and ecofriendly line pioneer in the market, in which we have removed latex from the product in order to allow it to be completely recycled and enjoy a second life. Currently, companies working with this type of technology can be counted on the fingers, but Econatura needed to take this step, as we are aware of our responsibility as a company and the duty we have to produce in a conscious and respectful way.

In short, we are people working for people. We stand for closeness, transparency and fair play. We believe these are the values that have brought us this far, and that these same values are the ones that will take us as far as we want to go.

Proyectos destacados: 

It is worth mentioning our recent participation in the FSB, celebrated last October, one of the most important fairs in artificial turf sector, which brings together the most representative powers in the sector, both in sports and landscaping.

During its celebration at Koelnmesse exhibition centre in Cologne, Germany, the Aquanale fair took place simultaneously, bringing together 176 companies from 28 countries, where the latest trends in the swimming pool and wellness facilities were on display. Defined as an event with high-quality attendees and experts, artificial tur professionals were able to feed in parallel with the visitors attending Aquanale, as well as establish relationships with some of the exhibitors.

As for the FSB, a total of 288 companies within 37 different countries, Spain being represented by Econatura, presented their new products and collections, offering an overview of the most relevant trends and aspects in the sector of covering public spaces, playgrounds, outdoor sports, equipment and sports fields, etc. All of this was accompanied by forums and conferences given by the most relevant personalities in the sector.

The result for Econatura? A success. Not only did we have the opportunity to meet with colleagues whose visits the pandemic had deprived us of, but we also took advantage of the situation to present ourselves to the artificial turf world as a powerful company, with a stand of very considerable dimensions, eye- catching and strategically located. We made the most of the space available, dressing all the surfaces with our star models, which immediately caught the attention of visitors and participants alike. Our Forest range was also a definite hit with the Central European public, who were highly interested in this environmentally friendly range.
Four days of exhibition, plus months of preparation for the event, have resulted in new customers all over the globe: France, Italy, England, Portugal… As well as many others with the whom we are still in contact, studying different possibilities of collaboration: Dubai, Egypt, Morocco, USA…

It is also worth highlighting Econatura’s expansion in padel. More than two hundred courts with the Econatura label were installed in Sweden in 2021. Two hundred courts to which must be added those supplied in Spain and neighboring countries.little by little, consciously and responsibly, Econatura is also consolidating its position in the padel world.

Materials

Industrial capacity

500,000 m2 per year.

Certifications